Field notes

Signals from
the cosmos

Short, practical writing on the marketing moves that actually move the needle for small and medium businesses.

Why every small business needs a website in 2026

Your storefront is online whether you built one or not. Here's how to take back control of how people find you.

Forget the jargon. A handful of small, consistent moves will outrank competitors who paid agencies thousands.

A lightweight system for posting consistently without burning out — or paying someone to be you online.

Most small business ad accounts leak budget on the wrong clicks. A 30-minute audit can flip the unit economics.

Logos are the smallest part of branding. The biggest part is the feeling someone gets in the first six seconds.