Google & Meta Ads
Performance campaigns with clear KPIs. Every rand traced to a result.
Why it matters
The work behind the words
Paid ads are the fastest way to test demand and find customers. They're also the fastest way to set money on fire if nobody's watching. We build campaigns with a clear KPI — cost per lead, cost per sale, return on ad spend — and review them weekly so budget shifts to what's working before the month is over.
What you get
Concrete outcomes, not vague promises
Campaign architecture
Properly structured Google Search, Performance Max, Meta Advantage+ and retargeting campaigns from day one.
Conversion tracking
GA4, Google Ads and Meta Pixel correctly installed so we're optimising against real outcomes, not clicks.
Creative testing
Multiple ad variants tested weekly. We kill losers fast and scale winners.
Landing page advice
Honest feedback on the page your ads point to — because the best ad in the world can't fix a broken page.
Weekly optimisation
Budget re-allocation, keyword pruning, audience refinement — every week, not every quarter.
Transparent reporting
Live dashboards you can check any time. No hiding behind a monthly PDF.
How we work
A four-step launch sequence
- 01
Setup
Account audit, conversion tracking install, campaign structure built around your goals and margin.
- 02
Launch
Initial campaigns live with controlled budgets, multiple creatives and clear KPIs.
- 03
Optimise
Weekly reviews: pause underperformers, scale winners, refresh creative, refine audiences.
- 04
Scale
Once a campaign hits target CPA, we systematically increase budget without breaking efficiency.
Deliverables
What lands in your hands
FAQ
Common questions
What's the minimum ad budget?+
We typically recommend R8k/month in media spend minimum — below that there isn't enough data to optimise.
Do you charge a percentage of ad spend?+
No — fixed monthly management fee. You won't pay us more just because we spend more of your money.
Will you guarantee a ROAS?+
We'll forecast a realistic range after the first 4–6 weeks of data. Anyone guaranteeing it upfront is guessing.
How fast will I see results?+
Leads usually start in week one. Hitting target cost per lead takes 4–8 weeks of optimisation.
Want every rand of ad spend to be measured and accountable?
15-minute scoping call. No pitch deck, no pressure — just a clear next step.
Book your call →