Analytics & Reporting
Plain-English dashboards that show what's working, what isn't, and what's next.
Why it matters
The work behind the words
Most businesses are drowning in data and starving for insight. We set up tracking that actually measures the outcomes you care about — leads, sales, revenue — then build dashboards that answer the only question that matters: 'is the money we're spending making us more money?'
What you get
Concrete outcomes, not vague promises
Tracking that works
GA4, Google Tag Manager, Meta Pixel, conversion APIs — installed properly so the numbers can be trusted.
Goal & event setup
Form submissions, calls, WhatsApp clicks, purchases, scroll depth — defined and measured against revenue.
Live dashboard
A single Looker Studio dashboard pulling from all your channels — check it any time, on any device.
Monthly insight report
A short PDF answering: what happened, why, and what to do about it.
Heatmaps & session replays
Microsoft Clarity setup so you can watch how real users use your site.
Consent & privacy
POPIA-compliant cookie banner and consent mode, so tracking is legal as well as accurate.
How we work
A four-step launch sequence
- 01
Audit
Review existing tracking — what's measured, what's missing, what's wrong.
- 02
Implement
Tag manager setup, event taxonomy, conversion goals, consent mode, server-side tracking where needed.
- 03
Visualise
Looker Studio dashboard built around your KPIs, branded and shared with your team.
- 04
Interpret
Monthly walkthrough call — we tell you what the numbers mean and what to change.
Deliverables
What lands in your hands
FAQ
Common questions
I already have GA4 — do I need this?+
Probably. Most GA4 installs we audit are missing conversions or double-counting. A working setup is rare.
Is this POPIA-compliant?+
Yes — we install proper consent mode and a cookie banner that respects user choice.
Can you connect my CRM?+
Yes — we'll feed offline conversions back into Google and Meta so the algorithms optimise to revenue, not clicks.
Will I understand the reports?+
That's the whole point. If a report needs a glossary, we've failed.
Ready to swap guesswork for numbers you can actually trust?
15-minute scoping call. No pitch deck, no pressure — just a clear next step.
Book your call →